Damien Mulhall
Co-Founder, Strategy and Content, Hay.chat
Damien spent 10+ years managing support operations and project delivery for global brands including Dell, Microsoft, Intel, and Google. He's PMP-certified, and that operations background shapes how Hay.chat is built.
Articles by Damien Mulhall
- How to Set Up Instagram Auto Reply, and What to Do When Canned Answers Run Out
- 8 Manychat Alternatives for When Your Instagram DMs Turn Into Support Tickets
- AI Chatbots for Business: Where They Pay Off and Where They're Oversold
- Customer Service Chatbot ROI: The Business Case, the Risks, and What Pays Off
- Helpdesk Automation: Three Strategies, One Most Teams Miss.
- Why Your HubSpot CRM Integration Only Pays Off When AI Can Use It
- Conversational AI for Customer Service Fails More Than It Works. Here's Why, and What to Do About It
- Open Source Helpdesk Software in 2026: Hosted, Self-Hosted and On-Premise Options Compared
- Why Your Intercom and HubSpot Integration Keeps Breaking (And What to Do About It)
- Free Zendesk Alternatives in 2026: 10 Free Plans Checked, and Which Ones Actually Resolve Tickets
- Shopify Customer Service in 2026: What's Breaking and How to Fix It
- Gorgias vs Zendesk for Shopify: The Honest Comparison Nobody Writes
- AI-Powered Chatbots in 2026: What Works, What Fails, and How to Tell the Difference
- Intercom Pricing 2026: What You'll Actually Pay (Including Fin AI Add-Ons)
- Customer Service KPIs That Actually Predict Churn
- How to Handle Angry Customers: De-Escalation Guide 2026
- Zendesk Pricing 2026: Real Costs Breakdown
- Support Ticket Response Templates: 25+ Examples That Sound Human
- Why Your FAQ Page Isn't Reducing Support Tickets
- Scale Support Without Burning Out Your Team
Guides
- How to Automate Customer Support (Without Losing Your Best People)
- How to write a no refund policy, and what UK and EU law won't let you refuse
- How to write a refund policy in six decisions (free template included)
- Return policy examples: 10 clauses to copy, and what each one misses
- Safe AI customer service automation comes down to five patterns you can defend to Legal
- A customer service quality assurance rubric that scores outcomes, not scripts
Comparisons
- Hay.chat vs Chatwoot 2026: Built-In Store Actions vs DIY Tools
- Hay.chat vs Crisp 2026: AI That Acts, Not Just Answers
- Hay.chat vs Gorgias 2026: Shopify and WooCommerce AI for Less
- Hay.chat vs HubSpot Breeze AI 2026 Comparison
- Compare Hay.chat to Intercom, Zendesk & More
- Hay.chat vs Fin (formerly Intercom Fin) 2026 Comparison
- Hay.chat vs Tidio Lyro 2026: Actions Built In, No Pack Limits
- Hay.chat vs Voiceflow 2026: Support Team Ready vs Agent Builder
- Hay.chat vs Zendesk AI 2026: Flat Monthly vs $1.50 a Resolution