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Hay.chat vs HubSpot Breeze:
Platform AI vs Specialized Support AI
Published · Updated
The main difference between Hay.chat and HubSpot Breeze AI is that Hay.chat is a flat monthly plan built for support automation, while Breeze Customer Agent costs $0.50 per resolution past a small credit allowance.
HubSpot Breeze provides AI across HubSpot's whole platform, and its Customer Agent handles support on any Professional or Enterprise hub at $0.50 per resolution. Hay.chat focuses on support automation, with store actions built in and a flat monthly price. The right choice depends on how much of your business already runs on HubSpot.
HubSpot Breeze AI vs Hay.chat: Feature Comparison
| Feature | HubSpot Breeze AI | Hay.chat |
|---|---|---|
| Primary Focus | CRM, sales, marketing and service | Support automation |
| Minimum Price for AI Agent | Any Pro hub (Service Hub Pro ~$90/seat) + $1,500 onboarding | €50/mo |
| Pricing Model | $0.50 per resolution (HubSpot Credits) | Flat monthly + resolutions |
| Resolutions Included | ~60/month on Pro (3,000 credits) | 500 to 100,000/month by plan |
| AI Action Execution | CRM actions + custom API actions you set up | Pre-built e-commerce and helpdesk actions |
| Shopify Integration | Native app (order data syncs one way) | Full read/write |
| WooCommerce Integration | Limited | Full read/write |
| Zendesk Integration | Sync only | Full AI automation |
| Plain-Language Instructions | Partial | Yes (playbooks) |
| Human approval of AI replies | No | Yes |
| Works Without HubSpot CRM | No | Yes |
| E-commerce Refund Processing | Custom API action only | Yes |
| Order Tracking Actions | Shopify order status updates, or custom action | Yes |
| Setup Complexity | Requires the HubSpot ecosystem | Low (standalone or integrated) |
HubSpot Breeze AI pricing as of October 2026, from its public pricing page. Hay.chat prices are from our pricing page and change only with notice.
Pricing: The Real Cost Breakdown
Understanding HubSpot's hub-plus-credits pricing vs Hay.chat's flat plans
HubSpot Breeze AI
Customer Agent works on any Professional or Enterprise hub. Each resolved conversation uses 50 HubSpot Credits ($0.50), counted when there's no handoff to a person within 72 hours. Included credits don't roll over.
Hay.chat
Simple, transparent pricing. No hub requirement, no onboarding fee, no credits to track.
Real-World Scenario: 2,000 AI Resolutions a Month
HubSpot Breeze AI Cost
~$1,060/month
$90 Service Hub Pro seat + 1,940 resolutions at $0.50, plus $1,500 one-time onboarding
Hay.chat Cost
€135/month
Starter plan with 2,000 resolutions included
About 86% less with Hay.chat, with no onboarding fee
Key Differences That Matter
Product Focus
HubSpot Breeze AI
Breeze spans HubSpot's entire platform: Breeze Assistant for reps, Breeze agents such as Customer Agent, and Agent Hub for building agents. Support is one part of a broader CRM AI strategy. This breadth is valuable for teams wanting unified AI across every customer touchpoint.
Hay.chat
Hay.chat focuses specifically on AI support automation. Every feature, integration, and roadmap decision is about making support teams more effective. This specialization allows deeper capabilities in the support domain.
Teams wanting unified AI across CRM, sales, marketing, and support may prefer HubSpot's approach. Teams wanting specialized support AI may prefer Hay.chat's focus.
E-commerce Integration
HubSpot Breeze AI
HubSpot has a native Shopify app that syncs contacts and products both ways and orders into HubSpot, and Customer Agent can send Shopify order status updates. Other actions, such as refunds, need a custom API action you set up yourself.
Hay.chat
Native Shopify and WooCommerce integrations with full action execution. Process refunds, check orders, update shipping directly from AI playbooks, with nothing to build.
B2B and service businesses may find HubSpot's approach sufficient. E-commerce brands that want the AI to change orders and issue refunds get that out of the box with Hay.chat.
Pricing Transparency
HubSpot Breeze AI
Customer Agent needs a Professional or Enterprise hub, a one-time onboarding fee, and $0.50 per resolution once the included credits run out. Teams already on a Pro hub only pay the per-resolution part.
Hay.chat
Resolution-based pricing. Pick a plan based on volume, know exactly what you'll pay. Simple model without tier dependencies.
Teams already on a HubSpot Pro hub can add Customer Agent easily. Teams looking specifically for support AI, or handling high volume, will find Hay.chat's flat plans cheaper and simpler.
Ecosystem Lock-in
HubSpot Breeze AI
Breeze AI works within HubSpot. Using Zendesk for support? Breeze can sync data but can't automate your Zendesk tickets. The AI is a feature of the CRM, not a standalone product. You're buying HubSpot, not just AI.
Hay.chat
Hay.chat works with your existing tools. Add AI to Zendesk, run it inside Chatwoot, or use our native chat. We complement your stack, not replace it.
Teams already invested in non-HubSpot tools can add Hay.chat without migration.
Support AI Maturity
HubSpot Breeze AI
HubSpot's Customer Agent handles chat, email, WhatsApp, Messenger and voice, and HubSpot reports it resolves a large share of conversations. Its strength is in answering from your knowledge base and CRM data, with actions in outside systems set up by your team.
Hay.chat
Hay.chat was built specifically for support from day one. Every feature is designed for support leaders managing high-volume tickets, with store actions like refunds and order changes ready to use.
When to Choose Each Platform
Choose HubSpot Breeze AI if:
- You're already all-in on the HubSpot ecosystem
- You already pay for a Professional or Enterprise hub
- You primarily need CRM AI (lead scoring, email, data enrichment)
- You're a B2B or service business whose support is mostly Q&A
- You want voice support from the same AI agent
Choose Hay.chat if:
- You need deep support automation, not CRM AI
- You're an e-commerce brand needing refunds and order changes handled by AI
- You use Zendesk or don't use HubSpot at all
- Transparent, predictable pricing matters
- You want purpose-built support AI, not CRM features
- You need to be live quickly without ecosystem migration
Switching from HubSpot Breeze AI to Hay.chat
Moving from HubSpot Breeze to Hay.chat is most relevant for teams who adopted HubSpot for CRM but want deeper support automation, or e-commerce brands who need the AI to take actions in their store.
Keep HubSpot for CRM
You don't have to leave HubSpot. Many teams use HubSpot CRM + Hay.chat for support AI. The systems complement each other.
Connect E-commerce Platforms
Link Shopify, WooCommerce with full action capability, including refunds and order changes.
Connect Your Helpdesk
If you're using HubSpot Service Hub, you can continue. Or connect Zendesk.
Configure Support Playbooks
Write playbooks for your actual support workflows - refunds, order tracking, returns - using actions that are ready to go.
Parallel Operation
Run Hay.chat alongside HubSpot initially. Compare support resolution quality and speed. Most teams see immediate improvement.
Timeframe: Teams typically see Hay.chat handling support tickets within 1 week, with full playbook configuration in 2 weeks.
Frequently asked questions
The Bottom Line
HubSpot Breeze AI provides AI capabilities across their entire platform - valuable for teams wanting unified AI across CRM, sales, marketing, and support within a single ecosystem, especially if they already pay for a Professional hub.
Hay.chat is purpose-built for support automation: store actions built in, a flat monthly price instead of per-resolution credits, and it works alongside your existing CRM. E-commerce brands that want the AI to handle refunds and order changes will get further, faster, with Hay.chat.