Press and newsroom
Writing about Hay.chat? Email press@hay.chat.
Everything on this page is free to use.
The zip folder has every file on this page. The PDF is the company facts on a single sheet.
About Hay.chat
Three lengths with the same facts, so take whichever fits your piece.
One sentence
Hay.chat is AI customer support that resolves customer issues for e-commerce and SaaS teams by taking real actions, like refunds and order edits, in tools such as Shopify and Stripe.
About 50 words
Hay.chat is AI customer support for e-commerce and SaaS teams. It resolves customer issues by taking real actions, like refunds and order edits, in tools such as Shopify, Stripe, Zendesk and HubSpot (310+ actions across 12 integrations). Plans are a flat monthly price with resolutions included. Hay Labs LDA, founded in 2025, runs Hay.chat from Lisbon.
Full paragraph, about 90 words
Hay.chat is AI customer support for e-commerce and SaaS teams. It resolves customer issues by taking real actions, like refunds and order edits, in Shopify, WooCommerce, Wix, Stripe, Zendesk, HubSpot, Klaviyo and Twenty (310+ actions across 12 integrations). Plans are a flat monthly price with resolutions included. Customer data is stored in the EU, but AI replies are generated by OpenAI in the US. The code is source-available under the Hay Community License v1.0. Hay Labs LDA runs Hay.chat from Lisbon, and Damien Mulhall and Roger Junior founded it in 2025.
Boilerplate, copy and paste freely
Company facts
| Founded | 2025 |
|---|---|
| Company | Hay Labs LDA, which operates Hay.chat |
| Based in | Lisbon, Portugal |
| Founders | Damien Mulhall (Co-Founder, Strategy and Content) and Roger Junior (Co-Founder, Product and Engineering) |
| Product | An AI support agent that answers customers and takes actions in the tools a business already uses |
| Integrations | 310+ actions across 12 integrations, each one exposed to the agent as Model Context Protocol (MCP) tools. See the list |
| Licence | Source-available under the Hay Community License v1.0. Code on GitHub |
| Data | Customer data is stored in the EU. AI replies are generated by OpenAI in the US under EU Standard Contractual Clauses. Security details |
| Pricing | Flat monthly plans with resolutions included, and a 30-day free trial with no credit card. Plans |
| Press contact | press@hay.chat |
Want these on one page? There's a fact sheet, and a PDF of it.
Download the zip → 6.8 MB
Fact sheet only (PDF) → 134 KB
Logos, Bale and photos
Use them without asking. Just don't recolour or redraw them. Click a thumbnail for the full-size file.
Logos
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Hay.chat logo, full colour, for light backgrounds.
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Hay.chat logo with a white wordmark, for dark photos and slides.
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The blue square on its own, for avatars and tight spaces.
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Hay.chat banner with the dashboard, for headers and listings.
- PNG, 2500 x 476 px, 167 KB
Bale, the Hay.chat mascot
Avatars at 512 x 512 px on Hay.chat blue, each with the transparent SVG it comes from.
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Bale's face. Still reads at favicon size.
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Hello, from Bale.
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Eyes closed, unbothered.
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Heads down at a laptop.
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Bale on a bad support day.
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On a surfboard, for lighter stories.
Founders
Full-resolution JPGs for print, plus the small square PNGs we use on the site.
Product screenshots
The images we use on software directories. Need a specific screen? Email press@hay.chat.
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The Hay.chat dashboard, with conversation activity and agent performance.
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Training Hay.chat with plain-language playbooks, the way you'd brief a new hire.
- PNG, 1920 x 1080 px, 498 KB
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Hay.chat answering a late-order question: it checks Shopify and Stripe, then replies with the shipping update.
- PNG, 1920 x 1080 px, 699 KB
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Hay.chat with the tools a store already uses, like Shopify, Stripe, HubSpot and Zendesk.
- PNG, 1920 x 1080 px, 876 KB
Wallpapers
Previews of the eight Bale wallpapers. Every size, phone to ultrawide, is on the wallpapers page.
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This is fine
- JPG, 1200 x 675 px, 54 KB
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Surprised Pikachu
- JPG, 1200 x 675 px, 30 KB
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Change my mind
- JPG, 1200 x 675 px, 73 KB
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One does not simply
- JPG, 1200 x 675 px, 42 KB
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Honest work
- JPG, 1200 x 675 px, 50 KB
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Is this a pigeon?
- JPG, 1200 x 675 px, 44 KB
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Disaster girl
- JPG, 1200 x 675 px, 45 KB
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Here: FAQ page!
- JPG, 1200 x 675 px, 48 KB
Press releases
No releases yet. The boilerplate above is the current company description.
Founders
Damien Mulhall
Co-Founder, Strategy and Content
Damien spent 10+ years managing support operations and project delivery for global brands including Dell, Microsoft, Intel, and Google.