Fact sheet
Checked 21 October 2026
hay.chat/press
About Hay.chat
Hay.chat is AI customer support for e-commerce and SaaS teams. It resolves customer issues by taking real actions, like refunds and order edits, in Shopify, WooCommerce, Wix, Stripe, Zendesk, HubSpot, Klaviyo and Twenty (310+ actions across 12 integrations). Plans are a flat monthly price with resolutions included. Customer data is stored in the EU, but AI replies are generated by OpenAI in the US. The code is source-available under the Hay Community License v1.0. Hay Labs LDA runs Hay.chat from Lisbon, and Damien Mulhall and Roger Junior founded it in 2025.
Company facts
| Founded | 2025 |
|---|---|
| Company | Hay Labs LDA, which operates Hay.chat |
| Based in | Lisbon, Portugal |
| Founders | Damien Mulhall (Co-Founder, Strategy and Content) and Roger Junior (Co-Founder, Product and Engineering) |
| Product | An AI support agent that answers customers and takes actions in the tools a business already uses |
| Integrations | 310+ actions across 12 integrations, each one exposed to the agent as Model Context Protocol (MCP) tools. See the list |
| Licence | Source-available under the Hay Community License v1.0. Code on GitHub |
| Data | Customer data is stored in the EU. AI replies are generated by OpenAI in the US under EU Standard Contractual Clauses. Security details |
| Pricing | Flat monthly plans with resolutions included, and a 30-day free trial with no credit card. Plans |
| Press contact | press@hay.chat |
Founders
Roger designs and builds Hay.chat's architecture.
Damien spent 10+ years managing support operations and project delivery for global brands including Dell, Microsoft, Intel, and Google.