Refunds templates
Partial refund email templates that show the maths before the customer asks

Partial refund email templates live or die on a single line: the sum. Show the order total, what you're keeping back and why, then the amount you've refunded, and most customers accept it without a fuss. Leave the sum out and they'll assume you've short-changed them, even when you haven't.
The templates
1. One item returned from a bigger order
NeutralEmail
Subject: Refund for the [item] from order [#1234]
2. Return postage deducted
NeutralEmail
Only if your policy says the customer pays for returns and they could see that before buying.
Subject: Your refund for order [#1234]
3. Item came back used
FirmEmail
In the UK and EU you can deduct for handling beyond what a shop would allow, but you generally can't refuse the return outright inside the 14 days. Keep photos.
Subject: Your return for order [#1234]
4. Keep it, with money back for the flaw
WarmEmail
An offer, not a decision. If they'd rather have a replacement or a full refund for a faulty item, give them that.
Subject: A small refund for your [item]
5. Delivery refunded for a late order
WarmEmail
Subject: Sorry your order was late: delivery refunded
6. Short version for chat or WhatsApp
NeutralChat / WhatsApp
Show the sum, every time#
Most disputes over partial refunds start with a number that's smaller than the customer expected and arrives with no explanation. Lay it out the way a receipt would: what they paid, each thing you're keeping back with its reason, and the refund. Three or four lines is plenty, and it'll save you the reply that starts "I think there's been a mistake".
If you're on Shopify or WooCommerce, both let you refund individual line items and decide whether shipping goes back, so the number in your email can match the number in the admin exactly. Hay.chat reads those same order lines once it's connected to Shopify or WooCommerce. The sums in its drafts come straight from the order.
Deductions the law cares about#
In the UK and EU, when a customer cancels within 14 days, you can deduct for wear beyond what a shop would allow, and you can pass on return postage if you said so before they bought. You generally can't keep the original delivery charge on a full cancellation, and you can't invent a restocking fee. Our guide on how to write a no refund policy goes into the exceptions. None of this is legal advice.
When the whole amount's going back, the refund approved templates are shorter, and the reply templates hub has the cancellation and shipping ones.
What to include
- The order total, each deduction with its reason, and the amount refunded, laid out as a sum.
- The line in your policy that allows each deduction, linked.
- Where the money's going and roughly when it'll arrive.
- If they're keeping the item, say so in as many words.
- What to do if they disagree, and what evidence would change your mind.
Don't say this
-
"A partial refund has been issued."
Of what? Partial is the one word guaranteed to make someone open their banking app and start an argument.
-
"Minus applicable fees."
Which fees? Name each one and give its amount, or don't deduct it.
-
"A restocking fee has been applied."
Not unless your policy says so up front. In the UK and EU you generally can't charge one on a 14-day cancellation at all.
-
"We've been more than fair here."
Let the numbers make that case. Saying it out loud invites the customer to disagree.



When a person should take over
If the customer disputes a deduction and sends their own photos, a person should look at both sets before replying.
Deductions that come to more than half the order value deserve a person's sign-off. At that point it starts to look like a refusal.
If the same product keeps coming back with the same flaw, that's a stock problem, and someone needs to hear about it.