Gorgias Pricing in 2026: What You'll Pay Once the AI Agent Is Switched On

Gorgias pricing has two meters: tickets for the helpdesk and automated interactions for the AI Agent. And every AI interaction also counts as a ticket. That last part is easy to miss on the plan cards, and it's why the price you sign up at and the invoice after a busy month can look very different.

How Much Does Gorgias Cost?#

Gorgias costs $10 to $900 a month for the helpdesk on monthly billing, and the AI Agent adds $30 to $530 a month on top, depending on the plan. Annual billing is cheaper on every plan except Starter, which is monthly only. Enterprise, for more than 5,000 tickets a month, is a custom quote.

Switch the AI Agent on and the card shows a second line. The totals below are the helpdesk plan plus the AI Agent.

On annual billing the AI Agent part drops to $27 on Basic, $171 on Pro and $477 on Advanced. That allowance is tiny next to the ticket one, though. Basic gives you 300 tickets and 30 automated interactions. Let the AI take most of your chats and you could be past it in the first week.

"At 1.50 USD per AI conversation I cannot justify switching it on - if customers actually use it, that is a four-figure bill at the end of the month."

Source: Trustpilot review, 31 July 2026

What Gorgias Counts as a Billable Ticket#

Gorgias's FAQ defines it like this:

"A billable ticket is a conversation started on any Gorgias channel that includes a message from a human agent, a Rule or AI Agent. A ticket that receives a response from a human agent, a rule or AI only counts as one billable ticket regardless of the number of messages sent or received in the thread. Note: a reply to an existing ticket thread may count as a new billable ticket, but only after a defined period of inactivity."

Some of that is fair. You pay per conversation rather than per message, and Gorgias says it filters out "newsletters, spam, and auto-responders" so they don't bill. The page doesn't say how long the "defined period of inactivity" is, so a customer who writes back a week later may or may not cost you a second ticket.

Two other details matter more. A Rule counts, so an automatic reply makes a ticket billable even if nobody on your team ever touches it. Then there's the AI, and you pay for that twice. In the FAQ's words: "Each AI Agent interaction also counts as a helpdesk ticket and is billed accordingly." An AI-resolved chat uses one of your automated interactions and one of your tickets.

Merchants spotted this a while ago. One Shopify App Store reviewer wrote this in 2023. The plans have changed since, but the counting rule hasn't:

"If you turn on auto-reply they will count it towards your billable tickets..."

Source: Shopify App Store review, 2023

"...their automate feature is ticket volume based which is irritating as it would get too expensive...."

Source: Reddit, r/shopify

Gorgias AI Agent Pricing: Two Rates on One Page#

Gorgias publishes two different prices for an AI interaction past your allowance. Every plan card says "Then a $1.50 per automated interaction fee past your limit." The FAQ says "AI Agent interactions are priced at $0.90 each on annual plans or $1.00 on monthly plans." The feature table lists $1.00 on Starter, $0.90 on Basic and Pro, and $0.85 on Advanced.

One possible reading is that the lower rates describe the bundle. $30 for 30 interactions is exactly $1.00 each, and the annual $27 is $0.90. Gorgias doesn't say so, though, and we'd only be guessing which rate lands on your invoice. So we've done the sum both ways.

That assumes your team answers nothing itself. Every ticket a person handles adds another $0.40 once you're past 300.

For comparison, our own pricing page has Hay.chat Solo at €50 a month with 500 resolutions included, then €0.25 each. Starter is €135 with 2,000, then €0.20. Gorgias's price includes a helpdesk, and Hay.chat is an AI agent that works alongside your helpdesk, so the fair comparison is the AI line of the Gorgias bill: $30 plus $705 at the card rate, or $30 plus $470 at the FAQ rate, against Hay.chat Solo at €50.

"I have ads in 3 places to pay extra for an AI agent that hallucinates more than I did in college"

Source: Shopify App Store review

What Merchants Actually Pay#

These are reviewers' own numbers. We haven't averaged them or added any of our own.

• "We use it and pay about $360USD a month for unlimited seats. About to switch though to richpanel which is about 66% cheaper" (Reddit, r/ecommerce). $360 is the Pro helpdesk price on monthly billing, before any AI.
• "...We have 2,000+ orders a month and couldn't warrant the costs of Gorgias vs on platform support." (Reddit, r/shopify)
• "Within hours of installation, it charged me a full $400 for the pro plan, completely negating the "free trial"." (Shopify App Store review, one star, 10 February 2026)

Read that last one next to Gorgias's own terms. Its FAQ says the trial lasts 7 days and you don't need to enter payment info to start it. That's not how it went for this reviewer. If you install through the Shopify App Store, check which plan you've actually picked before you click through.

Cancelling Gorgias: What Reviewers Report#

Gorgias's FAQ says you cancel from Settings, then Billing, in the dashboard, by clicking Cancel Subscription. Annual plans are "billed upfront for the 12 months", so check your renewal date before you sign one.

Some reviewers found it less simple. One Trustpilot reviewer, writing about Automate (Gorgias's older automation add-on), said:

"I have cancelled automate at least 3 times - Gorgias keep reactivating the subscription..."

Source: Trustpilot review

If you do cancel, keep the confirmation. Then check the next invoice.

Other reviewers are happier. One reports a 40% automation rate (Shopify App Store review), and others praise their named customer success managers and the "human oversight" (Shopify App Store review). Those are reviewer figures, not Gorgias's. Your rate will depend on your tickets.

Is Gorgias Worth It for Your Store?#

Gorgias suits Shopify brands that want a full helpdesk with named support, where most tickets still need a person and the AI is a top-up.

It's a harder sell when the AI line is most of the bill, because that's the part that grows with your volume. And it's a poor fit for WooCommerce stores that want the AI. A reviewer wrote in February 2025 that "All of Gorgias' AI features are exclusively designed for Shopify users" (Trustpilot review, 5 February 2025), and Gorgias replied that other platforms were "on our radar". That review is from 2025, so ask Gorgias where it stands now.

Hay.chat is our product, so I'm biased here. It doesn't connect to Gorgias. It replaces the AI line on the bill instead of adding to it.

• Hay.chat is an AI agent that works alongside your helpdesk. Flat monthly plans with resolutions included, no per-seat fee, and the price is on the page in EUR, USD, GBP and BRL.
• Greetings, empty chats, spam and test chats never count. Chats your team had to resolve don't count either.
• Money moves wait for your approval by default.
• If usage runs over, spend is capped at 150% of your plan for new accounts. At the cap the AI pauses and chats go to your team.
• One to watch on our side: any action sent for your approval counts as a resolution, even if you decline it.

The feature-by-feature view is in Hay.chat vs Gorgias.

If you'd want a hand setting it up, the founders do that with 10 stores in the Founder Sprint, on any Hay.chat plan. You can be live in a day when your help docs and integrations are ready.

Book a Founder Sprint

Or try it on your own: 30 days free, no card.

If the AI line on your Gorgias quote is the part that worries you, price the same month on Hay.chat before you commit. The Founder Sprint gives you dedicated time with the founders every week for 90 days to set up your agent, review your documentation and playbooks, and improve what it does, with 50% off throughout. Only 10 stores.

Book a Founder Sprint