Hay vs Crisp: Different Pricing Models for AI Support

Crisp offers an all-in-one messaging platform with AI in their Unlimited tier. Hay offers focused AI support automation in every plan. The right choice depends on whether you want breadth of features or depth of AI automation.

TL;DR

Hay vs Crisp comes down to AI access and focus. Crisp includes AI only in their Unlimited tier ($95/month), bundled with CRM and co-browsing. Hay offers AI in every plan starting at $50/month with a focus on action execution. Teams prioritizing AI automation may find Hay more direct; teams wanting an all-in-one platform may prefer Crisp.

Crisp vs Hay: Feature Comparison

Feature
Crisp
Hay
AI Included in Base Plan
Entry Price for AI
$95/month (Unlimited)
$50/month (Solo)
AI Action Execution
Limited
Co-browsing (MagicBrowse)
Multi-Channel Support
CRM Built-in
Plain English Playbooks
Human-in-Loop Default
Shopify Integration
Basic
Full read/write
Zendesk/Help Scout Integration
Knowledge Base RAG
Automated Quality Assurance
Resolution-Based Pricing

Pricing: The Real Cost Breakdown

Understanding how Crisp's tiered pricing compares to Hay's AI-first approach

Crisp

Basic Plan Free (limited)
Pro Plan $25/workspace/month
Unlimited Plan (AI) $95/workspace/month
Price Jump for AI 280% increase
Per-Workspace Model Multiple sites = multiple fees

AI features are included in the Unlimited plan alongside the full platform (CRM, co-browsing, advanced features). The workspace model means multi-brand companies manage each property separately.

Recommended

Hay

Solo Plan (with AI) $50/month
Starter Plan $135/month
Included Resolutions 500-2,000/month
AI in Every Plan No feature gates

AI is core to Hay, not a premium upsell. Every plan includes AI automation with transparent resolution-based pricing.

Real-World Scenario: Small Team Wanting AI Automation

Crisp Cost

$95/month minimum

Must purchase Unlimited plan to access AI features

Hay Cost

$50/month

Solo plan with 500 AI resolutions included

Save $45/month (47% less) with Hay for AI access

Key Differences That Matter

1

AI Access Philosophy

Crisp

Crisp includes AI in their Unlimited tier alongside their full platform features. This bundling approach means you get AI plus CRM, co-browsing, and advanced analytics together - good value if you need the full suite.

Hay

AI is Hay's core offering, included in every plan. We built Hay specifically for AI support automation. This focused approach means every plan includes the same AI engine - you're not paying for features you don't need.

Teams wanting an all-in-one platform may prefer Crisp's bundling. Teams focused specifically on AI automation may prefer Hay's direct approach.

2

Co-browsing Capability

Crisp

Crisp's MagicBrowse feature allows agents to view and assist with customer browsers in real-time. This is genuinely useful for complex troubleshooting, onboarding, and technical support scenarios where visual assistance speeds resolution.

Hay

Hay doesn't include co-browsing capabilities. Our AI works with conversation data and connected systems. For teams in privacy-sensitive industries or where co-browsing isn't needed, this keeps the product focused.

Teams needing visual assistance should consider Crisp. Teams focused purely on automated ticket resolution may not need this capability.

3

E-commerce Integration Depth

Crisp

Crisp integrations focus on communication channels and basic CRM functions. E-commerce connections exist but are primarily view-only. You can see order data in the sidebar but typically can't execute actions like processing refunds directly.

Hay

Full read/write integrations with Shopify, WooCommerce, Stripe. AI can view order status AND process refunds AND cancel orders AND check inventory. Action execution, not just data display.

Crisp shows you customer context. Hay lets AI act on that context.

4

Platform Position

Crisp

Crisp positions as an all-in-one business messaging platform: chat, email, CRM, knowledge base, marketing. This breadth is valuable for teams wanting consolidated tooling and a single vendor relationship.

Hay

Hay focuses specifically on AI support automation. We don't do CRM, don't do email marketing, don't do general messaging. Our entire product roadmap is about AI ticket resolution. This focus allows deeper specialization.

Teams wanting consolidated tooling benefit from Crisp's breadth. Teams wanting specialized AI automation benefit from Hay's focus.

5

Action Capability

Crisp

Crisp's AI (powered by their knowledge base) can answer questions and draft responses. Executing actions in external systems requires Zapier integrations or custom webhook development. The AI layer is conversational, not transactional.

Hay

Native action execution via @-mentions in playbooks. No Zapier required for core e-commerce and helpdesk actions. AI completes tasks directly, reducing hand-offs and resolution time.

When to Choose Each Platform

Choose Crisp if:

  • You want an all-in-one platform (chat, CRM, email, knowledge base)
  • Co-browsing/MagicBrowse is valuable for your support use case
  • AI is a nice-to-have, not your primary need
  • You're on a tight budget and don't need AI ($25 Pro plan)
  • You primarily support via website chat only

Choose Hay if:

  • AI support automation is your primary goal
  • You want AI capabilities in every plan tier
  • You don't need co-browsing capabilities
  • You need AI that executes actions, not just answers
  • You use Zendesk or Help Scout as your helpdesk
  • You need deep e-commerce integrations (Shopify, WooCommerce)

Switching from Crisp to Hay

Moving from Crisp to Hay makes sense if you've hit the AI pricing wall or need deeper action execution capabilities.

1

Export Knowledge Base Content

Export your Crisp help articles and FAQ content. Upload to Hay for RAG training.

2

Connect E-commerce Platforms

Link Shopify, WooCommerce with full read/write access. Enable action execution that Crisp couldn't provide.

3

Configure Action Playbooks

Translate your Crisp chatbot flows into Hay's plain English playbooks with @-mention actions.

4

Deploy Chat Widget

Replace Crisp's chat widget with Hay's. Same visitor experience, better AI backend.

5

Optional: Keep Crisp for CRM

If you use Crisp's CRM features, you can keep it for that while using Hay for AI support automation.

Timeframe: Most teams migrate from Crisp to Hay within a week, including playbook configuration and testing.

Frequently Asked Questions

How does Crisp's AI compare to Hay's?

Crisp's AI is capable for knowledge base Q&A and is bundled with their full platform in the Unlimited tier. Hay's AI is available in every plan and focuses on action execution. If you want the full Crisp platform and FAQ deflection, their Unlimited tier delivers that. If you want focused AI automation with action execution, Hay is more specialized.

What about MagicBrowse - isn't co-browsing useful?

For some use cases (complex software troubleshooting, elderly users, technical onboarding), yes. But many enterprises prohibit co-browsing due to privacy/security concerns. If you need it, Crisp offers it and we don't. If you don't need it (or can't use it), it's not a loss.

Does Hay have a CRM like Crisp?

No. Hay focuses on support automation, not CRM. If you need CRM capabilities, pair Hay with HubSpot, Salesforce, or another dedicated CRM. We integrate with them rather than building our own.

Can I use Hay's AI with Crisp's chat widget?

Not directly. Hay's AI works with our native widget or via helpdesk integrations (Zendesk, Help Scout, etc.). If you want Hay's AI, you'd typically use our widget or connect through a supported helpdesk.

What if I only need chat and don't need AI?

Crisp Pro at $25/month is a good deal for basic chat without AI. Hay's value proposition is specifically AI support automation. If AI isn't needed, we're not the right choice.

The Bottom Line

Crisp is a comprehensive all-in-one messaging platform with AI included in their Unlimited tier. The bundled approach (AI plus CRM, co-browsing, and advanced features) provides good value for teams wanting a consolidated solution.

Hay is purpose-built specifically for AI support automation - AI in every plan, action execution as a core capability. For teams whose primary need is AI ticket automation rather than a full messaging platform, Hay's focused approach may be more direct and cost-effective.

Ready to try the Crisp alternative built for support teams?

See how Hay can reduce your ticket volume by 40-60% with AI that executes actions, not just answers.