Support is broken. Most companies build systems to deflect tickets — not to actually help customers.
We get it. Live support is expensive. But the costs of frustrating your customers are even worse.
Before Hay, we both spent years working with helpdesks, chat tools, and customer support platforms — Roger designing them, Damien managing them for global brands.
Every time, the same pattern: disconnected systems, messy handovers, and bots that felt more like barriers than help.
So we built Hay to fix it.
The Problem We're Solving
There's a lot of pressure to automate support, but delivering what customers need safely, effectively, and at scale is your top priority.
The problem is most AI solutions replace quality, control, and oversight with disappointing service, uncertainty, and risk.
Nobody talks about the fact that you have no idea what's happening inside your AI.
- Do you know where your customer data goes?
- Can you see why it said what it said?
- Can you fix it when it's wrong?
With most platforms, the answer is "no." You're locked into a black box, hoping it works, with limited recourse if it doesn't.
What Hay Actually Does
Hay is open-source AI orchestration for customer support. It sits between your knowledge base and your customers, turning your documentation into intelligent, consistent support — without hiding how it works.
You stay in control:
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You own your data — no vendor lock-in, full transparency
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You see every decision — audit trails, explainable AI, human oversight
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You can fix it — adjust responses, retrain on your content, step in anytime
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You don't pay per resolution — predictable pricing based on volume, not success rate
It's not another chatbot. It's the teammate your support team has always needed.
Who We Are
Roger Junior
Product Designer & Creative Technologist
Roger builds scalable, human-centered systems that bridge design and engineering. Previously a UX/UI Designer working with international development teams working with international development teams at global companies, he's now the technical founder behind Hay's architecture.
Damien Mulhall
Strategic Project Manager & Operations Lead
Damien spent 10+ years managing support operations and project delivery for global brands including Dell, Microsoft, Intel, and Google. He's PMP-certified and brings structure, process, and operational clarity to everything Hay builds.
Together, we're building Hay as the transparent, open alternative to closed, expensive support AI.
Where We're Going
Our vision is simple: become the open, trusted, widely-adopted platform for support AI.
We're inspired by the way n8n democratized workflow automation and PostHog opened up product analytics.
In three years, we want Hay to be:
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Actively used and loved by support teams who trust it with their customer relationships
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Globally scalable with funding, a growing team, and real competitive standing
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Known for doing it right — open source, transparent pricing, customer data respect
This isn't just about building a successful company. It's about reclaiming what customer support should be: helpful, transparent, and actually on your side.
Join Us
We're currently running a pilot program with a small group of founding partners.
If you're tired of black-box chatbots and want to help build the future of transparent, controllable support AI, apply to join the pilot.
Or just reach out — we'd love to hear what you're dealing with.