Support is broken. Most companies build systems to deflect tickets — not to actually help customers.
We get it. Live support is expensive. But the costs of frustrating your customers are even worse.
Before Hay, we both spent years working with helpdesks, chat tools, and customer support platforms — Roger designing them, Damien managing them for global brands.
Every time, the same pattern: disconnected systems, messy handovers, and bots that felt more like barriers than help.
So we built Hay to fix it.
The Problem We're Solving
Every company is rushing to implement AI in support. But most are solving the wrong problem.
The real challenge isn't automation — it's the gap between what customers need and what teams can deliver at scale.
And here's what nobody talks about: you have no idea what's happening inside your AI.
- Where does your customer data go?
- How does the AI make decisions?
- Can you see why it said what it said?
- Can you fix it when it's wrong?
With most platforms, the answer is "no." You're locked into a black box, hoping it works, paying per resolution regardless of quality.
That's the problem we're solving.
What Hay Actually Does
Hay is open-source AI orchestration for customer support. It sits between your knowledge base and your customers, turning your documentation into intelligent, consistent support — without hiding how it works.
You stay in control:
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Your data stays yours — no vendor lock-in, full transparency
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You see every decision — audit trails, explainable AI, human oversight
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You can fix it — adjust responses, retrain on your content, step in anytime
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You don't pay per resolution — predictable pricing based on volume, not success rate
It's not another chatbot. It's the teammate your support team has always needed.
Who We Are
Roger Junior
Product Designer & Creative Technologist
Roger builds scalable, human-centered systems that bridge design and engineering. Previously a UX/UI Designer at companies like Little Green Light and Casafari, working with international development teams. He's the technical founder behind Hay's architecture.
Damien Mulhall
Strategic Project Manager & Operations Lead
Damien spent 10+ years managing support operations and project delivery for global brands including Dell, Microsoft, Intel, and Google. He's PMP-certified and brings structure, process, and operational clarity to everything we build.
Together, we're building Hay as the transparent, open alternative to closed, expensive support AI.
Where We're Going
Our vision is simple: become the open, trusted, widely-adopted platform for support AI — the way n8n democratized workflow automation and PostHog opened up product analytics.
In three years, we want Hay to be:
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Actively used and loved by support teams who trust it with their customer relationships
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Globally scalable with funding, a growing team, and real competitive standing
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Known for doing it right — open source, transparent pricing, customer data respect
This isn't just about building a successful company. It's about reclaiming what customer support should be: helpful, transparent, and actually on your side.
Join Us
We're currently running a pilot program with a small group of founding partners.
If you're tired of black-box chatbots and want to help build the future of transparent, controllable support AI, apply to join the pilot.