Voiceflow is a powerful agent-building platform. But it's a tool for developers, not a solution for support teams. Hay gives support leaders working AI automation without the engineering project.
Hay vs Voiceflow comes down to build vs buy. Voiceflow is the premier platform for building custom AI agents - if you have developers. For support leaders who need AI automation without a multi-week development project, Hay is ready out of the box.
Understanding Voiceflow's platform pricing vs Hay's product pricing
Voiceflow uses consumption-based AI credits for production workloads. This model works well for development agencies managing multiple projects with variable usage. Costs scale with actual LLM usage.
Predictable monthly pricing with included resolutions. No credit anxiety, no consumption surprises.
Voiceflow Cost
$200-500+/month + development time
Teams plan + AI credits + hours of development
Hay Cost
$135/month
Starter plan, ready to use
Save $65-365/month plus weeks of development time
Voiceflow
Voiceflow is a platform for building AI agents. It gives you a canvas, components, and APIs. What you build is up to you. This is powerful for agencies, AI teams, and companies with specific requirements. But it's a development project, not a product.
Hay
Hay is a product, not a platform. We've already built the support automation agent. You configure it for your business (playbooks, integrations, tone) but don't build it. Like buying a car vs building one from parts.
The choice depends on whether you have developer resources and unique requirements (Voiceflow) or need working AI support now (Hay).
Voiceflow
Voiceflow's ideal user is a conversational AI developer or an agency building bots for clients. The platform assumes you understand LLM prompting, API integrations, state management, and agent architecture. Non-technical users will struggle.
Hay
Hay's ideal user is a support leader or ops manager who needs to reduce ticket volume. Configure in plain English, connect integrations via OAuth, deploy in days. No API knowledge required.
Support managers without engineering support can use Hay immediately. Voiceflow requires dedicated technical resources.
Voiceflow
Voiceflow provides primitives (API calls, webhooks, the MCP protocol) to build integrations. Want Shopify? Build the integration. Want Zendesk? Build that too. Flexible but time-consuming.
Hay
Pre-built integrations for Shopify, WooCommerce, Zendesk, Help Scout, Stripe with full action capability. Click to connect, configure permissions, done. We maintain the integrations.
Voiceflow teams spend weeks building what Hay provides out of the box.
Voiceflow
Voiceflow has almost no limits. Build any conversation flow, any integration, any behavior. Multi-modal agents, voice bots, custom interfaces - all possible. The canvas is your oyster.
Hay
Hay is specifically scoped to support automation. We don't do voice bots, marketing chatbots, or custom AI experiences. But within support, we're deeply capable. Focused flexibility.
If you need something outside support automation, Voiceflow can build it. If you need excellent support automation, Hay is faster.
Voiceflow
Voiceflow uses consumption-based credits that scale with actual LLM usage. This model aligns costs with value delivered but means production costs vary based on workload. Good for agencies managing multiple projects.
Hay
Flat monthly pricing with included resolutions. Overages are charged at fixed rates. Costs are predictable before you start. Good for teams wanting budget certainty.
Migrating from Voiceflow to Hay makes sense if you built a support bot in Voiceflow but found the maintenance burden unsustainable, or if you evaluated Voiceflow and decided you need a product rather than a platform.
Export or document your Voiceflow conversation designs. The logic will inform your Hay playbooks.
Convert Voiceflow's visual flows into Hay's plain English playbooks. Complex branching becomes readable instructions.
Replace custom API integrations with Hay's native connections. OAuth in, configure actions, done.
Transfer FAQs and knowledge content. Hay's RAG system indexes similarly to Voiceflow's knowledge base.
No more updating custom integrations, fixing broken flows, or managing API credentials. Hay maintains the infrastructure.
Timeframe: Teams with existing Voiceflow bots typically migrate to Hay in 1-2 weeks. The playbook configuration is faster than original Voiceflow development.
In terms of flexibility, yes - you can build almost anything with Voiceflow. In terms of support automation specifically, they're comparable in capability but Hay is faster to deploy. 'Power' depends on whether you value customization or time-to-value.
For standard support automation (Q&A, order tracking, refunds, ticket management, escalation), almost certainly yes. If you built highly custom logic or unusual integrations in Voiceflow, some might require adaptation. We're happy to assess your specific flows.
If you're an agency building bots for clients, Voiceflow's multi-tenant and white-label capabilities are genuine advantages. Hay is designed for companies automating their own support, not agencies building for others.
Different, not better. Visual canvases are intuitive for developers who think in flows. Plain English playbooks are intuitive for support managers who think in policies. The best tool depends on who's doing the configuration.
Legitimate reasons: you need voice bots, marketing chatbots, or highly custom AI experiences; you're an agency building for clients; you have developers who enjoy the building process; you need capabilities we don't offer. Voiceflow is excellent at what it does - it's just a different product category.
If your requirement is support-related, tell us - we're actively building. If you need voice bots, marketing automation, or custom AI outside support, Voiceflow or similar platforms are the right choice. We'd rather you use the right tool than force a bad fit.
Voiceflow is the industry-leading platform for building custom AI agents - powerful, flexible, and developer-focused. Hay is a ready-made support automation product - fast to deploy, easy to configure, built for support teams.
The question isn't which is better, but whether your team wants to build (Voiceflow) or buy (Hay). For support leaders without engineering resources who need AI automation this month, Hay eliminates the development project entirely.
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