HubSpot Breeze AI provides AI across their entire platform - CRM, sales, marketing, and support. Hay focuses specifically on support automation. The right choice depends on whether you need broad platform AI or deep support specialization.
Hay vs HubSpot Breeze AI comes down to specialization. HubSpot Breeze provides AI across their entire platform, with Customer Agent requiring Service Hub Professional ($450+/mo). Hay focuses specifically on support automation starting at $50/month. Teams already invested in HubSpot may prefer Breeze; teams wanting specialized support AI may prefer Hay.
Understanding HubSpot's tiered pricing vs Hay's resolution-based model
HubSpot's pricing uses tiered Hubs with AI features in higher tiers. Teams already on HubSpot may find Breeze AI a natural addition. New teams should factor in the full platform investment.
Simple, transparent pricing. No tier requirements, no consumption anxiety, no surprise bills.
HubSpot Breeze AI Cost
$450-1,500/month
Service Hub Pro + potential Operations Hub + AI credits
Hay Cost
$135/month
Starter plan with 2,000 resolutions included
Save $315-1,365/month (70-91% less) with Hay
HubSpot Breeze AI
Breeze AI spans HubSpot's entire platform - Breeze Copilot for reps, Breeze Agents for automation, Breeze Intelligence for data. Support is one component of a comprehensive CRM AI strategy. This breadth is valuable for teams wanting unified AI across all customer touchpoints.
Hay
Hay focuses specifically on AI support automation. Every feature, integration, and roadmap decision is about making support teams more effective. This specialization allows deeper capabilities in the support domain.
Teams wanting unified AI across CRM, sales, marketing, and support may prefer HubSpot's approach. Teams wanting specialized support AI may prefer Hay's focus.
HubSpot Breeze AI
HubSpot's core strength is B2B SaaS and service businesses. E-commerce integrations exist through Operations Hub and sync tools, though action execution typically requires additional middleware like Zapier.
Hay
Native Shopify and WooCommerce integrations with full action execution. Process refunds, check orders, update shipping directly from AI playbooks without middleware.
B2B SaaS companies may find HubSpot's approach sufficient. E-commerce brands needing direct action execution may prefer Hay's native integrations.
HubSpot Breeze AI
HubSpot uses tiered Hub pricing with AI features at higher tiers. Teams already invested in HubSpot have predictable upgrade paths. New teams should evaluate the full platform investment, not just AI costs.
Hay
Resolution-based pricing. Pick a plan based on volume, know exactly what you'll pay. Simple model without tier dependencies.
Teams already on HubSpot can add Breeze AI as part of their existing relationship. Teams looking specifically for support AI may find Hay's standalone pricing more straightforward.
HubSpot Breeze AI
Breeze AI only works within HubSpot. Using Zendesk for support? Breeze can sync data but can't automate your Zendesk tickets. The AI is a feature of the CRM, not a standalone product. You're buying HubSpot, not just AI.
Hay
Hay works with your existing tools. Add AI to Zendesk, Help Scout, or Intercom without changing platforms. Use our native chat if you prefer. We complement your stack, not replace it.
Teams already invested in non-HubSpot tools can add Hay without migration.
HubSpot Breeze AI
HubSpot's Customer Agent is part of their broader Breeze AI initiative. The company has strong foundations in marketing and sales automation, with support being a growing focus area as they expand their service capabilities.
Hay
Hay was built specifically for support from day one. Our team has support operations backgrounds. Every feature is designed for support leaders managing high-volume tickets. Support is our entire focus.
Moving from HubSpot Breeze to Hay is most relevant for teams who adopted HubSpot for CRM but found the support AI lacking, or e-commerce brands who need deeper automation.
You don't have to leave HubSpot. Many teams use HubSpot CRM + Hay for support AI. The systems complement each other.
Link Shopify, WooCommerce with full action capability. This is the functionality HubSpot lacks.
If you're using HubSpot Service Hub, you can continue. Or connect Zendesk/Help Scout for deeper support features.
Write playbooks for your actual support workflows - refunds, order tracking, returns. The actions HubSpot couldn't execute.
Run Hay alongside HubSpot initially. Compare support resolution quality and speed. Most teams see immediate improvement.
Timeframe: Teams typically see Hay handling support tickets within 1 week, with full playbook configuration in 2 weeks.
Yes. Hay integrates with HubSpot CRM for customer context while handling support automation separately. Many teams use HubSpot for sales/marketing and Hay for support - best of both worlds.
Not bad - just basic. The Customer Agent can answer questions from your knowledge base and route conversations. But for action execution (processing refunds, checking live orders), it's limited. If your support is purely Q&A, Breeze might suffice. If you need AI that does things, it falls short.
Breeze Copilot does offer ticket summarization and response drafts for agents. These are genuinely useful productivity features. Hay focuses on automation (AI handling tickets end-to-end) rather than agent assistance.
HubSpot bundles AI with their Professional tier, which includes many additional features beyond AI. For teams using those features, this can be good value. For teams specifically wanting support AI, Hay's standalone model may be more direct.
No. Hay is purely support automation. We integrate with CRMs (HubSpot, Salesforce) for customer context but don't try to replace them. If you need CRM AI, use HubSpot. If you need support AI, use Hay.
HubSpot Breeze AI provides AI capabilities across their entire platform - valuable for teams wanting unified AI across CRM, sales, marketing, and support within a single ecosystem.
Hay is purpose-built specifically for support automation: deeper action execution, simpler pricing model, and works alongside your existing CRM. Teams already invested in HubSpot may find Breeze AI a natural fit. Teams wanting specialized support AI or e-commerce action execution may prefer Hay's focused approach.
Hay vs Chatwoot comes down to AI capabilities. Chatwoot is an excellent open-source helpdesk, but Captain AI is...
Read comparisonHay vs Crisp comes down to AI access and focus. Crisp includes AI only in their Unlimited tier ($95/month), bundled with...
Read comparisonHay vs Gorgias comes down to platform flexibility. Gorgias is deeply integrated with Shopify but other platforms are...
Read comparisonSee how Hay can reduce your ticket volume by 40-60% with AI that executes actions, not just answers.
