# Hay.chat Pricing

Last updated: November 8, 2026

Hay.chat is an AI support agent for online stores. It connects to your store,
payment processor and helpdesk and takes actions there: looking up orders,
refunds, cancellations and address changes. Refunds, cancellations and discounts
wait for your approval by default (on WooCommerce, refunds and coupons).

Pricing is a flat monthly plan plus a per-resolution rate on anything above the
included allowance. There is no per-agent (per-seat) fee and no per-resolution
fee on the included volume.

## What counts as a resolution

A resolution is a conversation the AI resolved: the shopper asked for
something real (an order status, a refund, an address change) and the AI
answered it. It counts when the shopper confirms it worked, or when they go
quiet after the answer.

- If the shopper comes back within 72 hours, the resolution is reversed and
  not billed.
- An action the AI sends for your approval also counts, even if you decline it,
  because the agent followed your rules.

### What never counts

- Greetings and thank-yous with no real request
- Conversations the AI did not answer
- Conversations where the shopper said it did not help
- Empty chats
- Test chats
- Spam

### Checking your bill

Every billable resolution is listed, with its transcript, in
[Settings → Usage](https://eu.hay.chat/settings/usage) in the Hay.chat
dashboard. You can export the list as CSV and exclude a resolution that should
not count, with a reason. Up to 5% of a month's resolutions are excluded at
once; anything beyond that goes to the Hay.chat team for review.

## Plans (EUR, the default currency)

| Plan | Monthly price | Resolutions included | Additional resolutions | Support |
| --- | --- | --- | --- | --- |
| Solo | €50 | 500 | €0.25 each | Email support |
| Starter | €135 | 2,000 | €0.20 each | Priority support |
| Growth | €725 | 20,000 | €0.15 each | Priority support |
| Enterprise | €2,725 | 100,000 | €0.10 each | Dedicated success manager |

All plans include every core feature, all platform integrations, human approval of AI
replies, automated quality assurance and conversation logs with confidence scores. The tiers
differ on included volume, overage rate and support level, not on capability.
Enterprise adds a dedicated success manager.

## Annual billing

Annual billing is 10% cheaper than monthly. Starter at €135 per month becomes €121.50 per month when billed annually.

## Other currencies

| Plan | BRL | USD | GBP |
| --- | --- | --- | --- |
| Solo | R$200 (+R$1.00) | $55 (+$0.27) | £45 (+£0.22) |
| Starter | R$540 (+R$0.80) | $149 (+$0.22) | £119 (+£0.18) |
| Growth | R$2,900 (+R$0.60) | $799 (+$0.16) | £649 (+£0.13) |
| Enterprise | R$10,900 (+R$0.40) | $2,999 (+$0.11) | £2,449 (+£0.09) |

Bracketed figures are the rate per additional resolution beyond the included
allowance.

## How this compares to per-resolution and per-seat pricing

Two pricing models dominate this category, and both scale badly for different
reasons.

Per-resolution pricing (for example Fin (Intercom) at $0.99 per resolution) means
your bill rises in direct proportion to how well the AI works. At 5,000
resolutions a month that is $4,950. Hay.chat's Growth plan covers 20,000 resolutions for €725.

Per-agent pricing (for example Zendesk and most legacy helpdesks) charges for
seats regardless of how much work the AI absorbs. Hay.chat has no seat fee, so
adding a colleague to the dashboard costs nothing.

## Changing plans

Plans can be changed at any time. Upgrades take effect immediately and the
difference is prorated. Downgrades (a lower plan, or annual to monthly billing)
take effect at the next billing date; nothing is refunded for the current
period. Plans can be cancelled at any time from the billing page and run to
the end of the paid period. Monthly plans are not refunded. An annual plan can
be ended early for a fee of 10% of the remaining contract value, and the
balance is refunded. Full terms: https://hay.chat/refund-policy/

If you exceed your included resolutions you are charged the overage rate for
each additional resolution. Hay.chat notifies you as you approach the limit.
Moving to a higher plan lowers the overage rate.

## Setup

Sign-up is self-serve, with a 30-day free trial and no credit card. How long it takes to go live depends on how ready your documents and playbooks are.

## Links

- Pricing page and calculator: https://hay.chat/pricing/
- Start a trial: https://hay.chat/get-started/
- Integrations and available actions: https://hay.chat/integrations/
- Comparisons with other platforms: https://hay.chat/compare/
- Talk to sales: https://hay.chat/contact-sales/